Strive (NASDAQ: ASST), founded in 2022, is a U.S. asset manager built on the principles of capitalism, meritocracy, and shareholder-first governance. After challenging ESG and DEI mandates, Strive expanded its mission to Bitcoin—becoming the first publicly traded asset management firm to adopt a Bitcoin treasury strategy. Under CEO Matt Cole, Strive combines institutional expertise with conviction that Bitcoin is the ultimate store of value.